YouTubers have to declare ads. Why doesn't anyone else?

Tom Scott

3,4 Mio. aufrufe249

    Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
    👥👥 CREDITS 👥👥
    Written and performed by TOM SCOTT www.tomscott.com/
    Script assistant ANDREA MARKS
    Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
    Dubbing mixer GRAHAM HAERTHER
    "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
    Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
    Filmed safely: www.tomscott.com/safe/
    © Pad 26 Limited MMXXI
    📄📄 SOURCES 📄📄
    💵 PAYMENT AND CONTROL
    Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
    Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
    BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
    Pitbull and Kodak: pitbull/status/16567622829080576
    Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
    Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
    YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
    ✔️ YOU HAVE TO DECLARE IT
    US Code Title 15: www.law.cornell.edu/uscode/text/15
    Nikkie de Jager, One Dip Makeup Challenge: defasts.info/title/video/c6JqcM25ipja0dE.html
    Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
    An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
    The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
    DEfasts declaration: support.google.com/youtube/answer/154235
    ❌ NO-ONE ELSE HAS TO DECLARE IT
    McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
    Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
    "Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
    Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
    Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
    Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
    Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
    Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
    🎢 WE'RE GOING TO DISNEY WORLD
    "Moms' conference": www.5minutesformom.com/disneysmmoms/
    SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
    "19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
    "Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
    Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    "One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
    🇺🇸 THE LAND OF THE FREE 🇺🇸
    FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
    US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
    First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
    Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
    Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
    Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
    CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
    German product placement: www.grin.com/document/417399
    📕 CHAPTERS 📕
    00:00 Intro
    00:58 1. Payment and Control
    05:47 2. You Have To Declare It
    09:17 3. No-One Else Has To Declare It
    18:03 4. We're Going To Disney World
    24:47 5. The Land Of The Free
    31:15 Outro

    Am Vor 2 Monate

    KOMMENTARE

    1. Tom Scott

      "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, DEfasts titles have to be short and catchy!

      1. Ken Chiu

        @Harv Pot Delete ads now and ban youtube :)

      2. Harv Pot

        I agree.

      3. Ken Chiu

        Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

      4. Dionysio Katehis

        You got a problem with DEfasts it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

      5. RT HJ

        I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

    2. johan christiansen

      "Oh lord won't you buy me a german luxury car, my friends all drive german sport cars, i must make amends" Just doesn't have the same ring to it.

    3. Loving - Kitty

      Tom: it’s time to play, is this an advert! DEfasts: *plays ad* Me: (´・_・`)

    4. Hairy Ghostbear

      Who also watched until the last second to see if there was anything in the credits?

    5. Angel of Death

      "Is this an advert?" *Ad plays* Yes, yes it is.

    6. OnFireGamer

      Are people really this stupid these measures are necessary

      1. Matthew Ockey

        It's mostly for children

    7. FenceThis

      "Flew in from Miami Beach " B O A C " " 1968

    8. 1an only

      11:47

      1. 1an only

        Bruh

    9. Clyde Marshall

      Our Constitution is equivalent to a religious text. At least to me.

      1. Matthew Ockey

        yikes

    10. Asfand Khan

      I just got an advert, seconds before Tom asks "is this an advert"...

    11. That Commenter

      The thing you're trying to find 11:42

    12. Kaito 1412

      And right now DEfasts wants to tax non US CITIZEN content creators revenue from views they get from the Usa

    13. leighmossien2009

      I HATE ADS

    14. AlienWacker

      "Inciting imminent lawless action" - Trump must have skipped that one... "Threatening senior politicians"... "Spreading malicious, deliberate lies"... Oh well... I'm Canadian.... He's their problem....

    15. AlienWacker

      Pepsi Ad in the middle of Total Recall (1990)....

    16. Lana

      This is a great video, very informative

    17. Oliver Bryant

      Should have used the scene from Wayne’s world with the product placement. Great video. Edit: Nevermind

    18. JDwithADDinHD

      Did... Did you just say I'm not your friend Scott? Well that sure is strange considering I've been waiting for an invite to any of your birthdays i can take a hint, scott

    19. Somnium-Arts

      Idk abt other countries but here in the Netherlands on tv if a show is sponsored they always say so right before the show, in ad breaks, and after the show. “Dit programma wordt mede mogelijk gemaakt door...” which is similar to “this show is brought to you by” Or “this show is sponsored by” Sometimes its just one sponsor and sometimes its multiple but here they definitely mention it

    20. WyattW! [OFFICIAL]

      11:46

    21. Ty McCarthy

      Anyone else get a DEfasts ad roll right before Tom said "Is this an advert?!" This is getting really meta.

    22. DryEyeBuilds

      11:46 personal replay button, but you can use it too if you want!

    23. Aydin Marriott

      for all of you looking for the vape scene: 11:46 enjoy

    24. Just Meep

      Um, beats by drye? AJR?

    25. VazanXYT

      11:45 this is the reason why everyone came here

    26. ApplesPapples

      Stuff like a junket is common in all of human history.

    27. ApplesPapples

      "They look and feel like a random slot machine, but in reality, they're rigged so you win just enough to keep feeding more and more money desperately in the game" So just like every slot machine and casino game ever?

    28. mobilemowers

      I see so many youtubers have thir homemade commercials caay about car buying sites but never declare in the begining of the ad. This way they can double dip with youtube ad's and thier own sponsered ads

    29. The Swamp Shredder

      11:45 if you are looking for the vape choke part here you go

    30. susan ghimire

      Here you go 11:48, your search is over XD

    31. Mathiew Tackitt

      Correct me if I'm wrong, but the Constitution doesn't apply to corporations and businesses, right? Those are human rights, meant to protect the people, not business rights. Sure, maybe Congress added businesses and corporations under those protections, but that would mean Congress would just have to repeal that rather than rewriting the Constitution. Again, I could be wrong, but that was my understanding of the Constitution. It protects citizens, not businesses.

    32. Luna Noche

      11:46

    33. Adrian T

      Was this an advertisement for UK laws?

    34. Vexari

      11:45

    35. Unlimited Rory

      11:46 I keep laughing at that I don't know why

    36. Grace

      11:45 for the iconic vaping

    37. Turt Les

      11:46 me when I choke on water

    38. Cindy Lian

      12:31 “Is this an adve-“ Gets ad. Well played

    39. SmokingSpitfire

      Tom: I'm going to use car placement as an example in a James Bond movie. Also Tom: Uses the one scene showing a FORD instead of the most famous brand-movie pairing on earth (Aston Martin) Never change!

    40. People Playground Edits

      "its time to play, is this an advert ?" *ad plays*

    41. Marnus Lasagne

      11:45

    42. domsfilms

      11:47

    43. ellacy

      I have another problem with DEfasts’s advertising system. There was a product that two DEfastsrs produced in late 2019 and a whole ‘documentary’ was made during it, receiving millions of views each episode. This was the Shane Dawson and Jeffree Star makeup palette, and it was very successful in getting people to buy the product. Should this have been classified and declared as sponsored? It definitely influenced a lot of people to buy the palette, just because of this connection they had made to it from watching the videos. I watched the series as it came out and even bought the product (in possibly my worst buying experience ever as the website crashed and I accidentally bought two in the rush to get it, and shipping from the USA is really expensive!) Personally, I had no interest in makeup but I still wanted this palette so badly. This shows that the videos had something to do with a person’s desire for the product, and what’s messed up is that their target audience was mainly teens. I think there is definitely something wrong with this, as since I was only young I didn’t know any better. I always look back on it with a lot of dread and disappointment in myself, but i still believe that the two DEfastsrs had influenced their audience and its not our fault because we couldn’t notice this at the time. If they were following certain rules for advertising then something needs to change, and if they weren’t then why didn’t anyone intervene with the series? I think this is definitely a problem on DEfasts because of the amount of young people who are more likely to be influenced by things like this.

    44. jdemondo18974

      What about when shows, (only one that comes to mind is iCarly) where they clearly use an Apple computer but change the logo to something like a pear with a bite out of it?

    45. that_tilton

      I remember the days of no demonetization, and no influencer adverts. I wish we can go back to those days. DEfasts has just been on a downward spiral since 2015.

    46. Thai Lai

      hi tom sctot

      1. Thai Lai

        omg hi im tom scot,

    47. Geeky Channel

      Anyone else actually wanna go to asbestos land?

    48. WeeWeeJumbo

      You came here to see 11:45

    49. BeanSuop 8te

      "It's time to play "Is this an adver-" *Target ad plays* Me: "Well it says "ad" a the bottom so..."

    50. Xander Baker

      did you or did you not just endorse any and decks Saturday night takeaway without any things!

      1. Matthew Ockey

        You wanna try that one again

    51. Super Pandas

      Wow, Disney, of all company’s, is doing better then the BBC. I had a product placement warning, very clearly, before ,any popping returns a few months ago.

    52. Andrew Pyndyk

      I tried to watch the vaping part on 0.25x speed and died trying not to laugh

    53. plojs 0

      when you realize those last 5 seconds were to meant to give a bad reputation to vaping products, in other words, telling us his opinion and the end of the video, just like an influencer, and we barely noticed. That was his point all along.

    54. Cian Gargan

      11:45 Tom Vaping

    55. SkyLimited

      11:46 rip tom scott

    56. AshDoesMusic

      phat vape at 11:45

    57. Yan Cid

      "It's time to play: 'Is this an advert?'" [Target ad plays]

    58. Ryan E

      Not entirely accurate. In the medical and dental communities experts are absolutely required to identify potential conflicts of interest. I've read many health care journal articles and have been to plenty of seminars where speakers have disclosed relationships with private enterprise. You are right, however in saying that this should be much more commonplace.

    59. TaZe Schwifty

      "is this an advert" instantly gets 2 ads

    60. P G

      11:45

    61. Foxybtw

      11:47 😂

    62. Sabol Anton

      11:47

    63. HYKANTUS

      11:45 Iconic.

    64. Geo Neo

      11:42 (what you came for)

      1. Lamp_Master 69

        Read my mind

    65. Artemis Garcia

      It's mostly because most media hates online media to a T, they have demonized the internet just like books, the written word and phones

    66. Tom Reid

      Waited 15 minutes wondering but yes Wayne’s World was there!

    67. Car Jac

      So this explains the "radio edit" on the song title.

    68. Cherry Mosley

      Damn, now I want a sandwich and milkshake...

    69. Ed

      honestly i took like 5 seconds to realize gucci gang had a trademark

    70. Jacob Cakob

      That coughing when you vaped was hilarious

    71. Bulk Bogan

      11:47 That's what you're here for. You're welcome. Don't pretend you weren't.

      1. Pi Cubing Official

        Nope, I was here to see Tom Scott talk about adverts for 30 minutes

    72. Mark Penhall

      Because we already paid for it?

    73. Dark Knighte Apologeticz

      Government giving the same rules to everyone, yea that's never gonna happen. Good luck, though.

    74. Jay P

      I really hope that at some point of his life, Tom will be knighted. Maybe that requires social media platforms to become more recognized my the mainstream, but i could see that happening when current generations grow up. If that happens I really can't name a bigger, better or higher quality influencer on this platform right now. If one of his videos like this ends up starting something big which I seriously believe could happen, I'd bank on it even more.

    75. anagennao

      This vape contains no nicotine or flavor... just 100% pure THC.

    76. Nembly

      DEfastsrs and influencers are mainly young people and the gov't has no qualms about restricting young people.

    77. Fred Evans

      do you vape? No I dabble in mouth operating fog machines

    78. Nembly

      Fantastic video. Bless you for the 30 Rock bits. By the way, I was eating a delicious snack of M&Ms chocolate candy throughout which I washed down with some Starbucks vanilla Frappuccino bottled beverage. Really satisfied my sweet tooth.

    79. Gpendre

      11:34

    80. Dooshopo Yt

      "There is UGGGHHHHGGGTGD* -Tom scott 2021

    81. Ry

      why do brits say advert as shorthand for advertisement instead of simply "ad"

    82. Tomate too

      11:46

    83. Trench 666

      Is this an advert? *Actual Advert plays

    84. ucity metalhead

      The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.

    85. JakeFennec

      step one of vaping: Don't talk while vaping

      1. Pi Cubing Official

        Step 1 of vaping: don’t vape

    86. lambdaguy101

      11:46

    87. Andrew McCall

      Tom Scott should start a political party called “The Fair Party”. I’d vote for it!

    88. rautermann

      I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".

    89. Maike Barth

      why are you standing in a shirt outside when its so cold

    90. Infernal Deadra

      I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.

    91. Nicholas Kroeplin

      16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld

    92. Danko Kapitan

      *11:46* 😂😂

    93. Timothy Manukian

      11:46 is why you came here

    94. kadepow11

      Tom kinda looks like Owen Wilson...

    95. Gustavo Suna Lyra

      funny how breaking copyright law is on the same list as inducing suicide, pedophila and manipulating major powers

    96. MauM / Mauro Miceli Consigli - Vivamos Mejor

      Emily in Paris got awards because they flew to Paris and treated really nicely the ones in charge of the awards.

    97. squidwardfam82

      11:46

    98. Big Trav

      11:46

    99. Lukas Preston

      Tom: "And now, time to play 'is this an adver..." *Interrupted by an advert*

    100. Spencer Cochran

      Fantastic video bud